Why does good agritech struggle to gain traction?
There is no shortage of technology being developed for agriculture and horticulture. Getting it adopted can be another matter. That gap will be the focus of the next Hawke’s Bay Innovation Club breakfast. Agritech New Zealand chief executive Brendan O’Connell will lead a panel looking at some of the practical issues affecting adoption, including barriers to adoption, customer readiness to take on new systems, and how businesses make useful decisions from the data those systems generate.
He will be joined by Andrew Gibbs, chair of the Aotearoa Horticulture Action Plan steering group and New Zealand Apples & Pears, Gareth Ellis from CR Automation, and more panellists to be announced in our next newsletter.
Hawke’s Bay Innovation Club breakfast
- 7.30am to 9am
- Thursday 26 November
- Foodeast Haumako
- $30
7.30am for coffee and breakfast and presentation starting at 8am
Tickets here: Hawke’s Bay Innovation Club breakfast – Hastings – Eventfinda
